December 2, 2016
With winter quickly approaching, many sellers choose to pull their properties off the market, because they feel winter is the wrong time to try to sell a property. Some feel there just aren’t enough buyers in the market during this time of year to warrant staying on the market. Or, they’re concerned that the Days On Market (DOM) count in the MLS will make their property look stale in our market. However well-intentioned the strategy, sellers may miss out on a potential sale or unnecessarily delay a sale by several months by pulling their properties off the market this winter. Here’s why remaining on the market during the winter months may be beneficial:
1. You can’t sell a home that isn’t listed.
Though it’s a nice fantasy, it is highly unlikely that a gutsy passerby will take a shine to your unlisted home, ring the bell and ask if you happen to be interested in selling. When you’re serious about selling your home, you have to get the word out to as many potential buyers as possible. If you take your home off the market, it will be removed from the Multiple Listing Service (MLS) – the database real estate agents use to locate properties for buyers, as well as popular websites like Zillow, Realtor.com, Trulia.com and many others, which are used to connect homebuyers with available homes.
2. Winter may bring out more serious buyers.
While it is true that fewer homes are sold during the winter months, that doesn’t mean that the real estate market comes to a complete halt. It’s easy for curious shoppers to swing by homes in the warm spring and summer months, but those who come out in the winter are often more serious about buying a home. These are the buyers you don’t want to miss out on!
3. There is less competition this time of year.
Many sellers do pull their homes off the market during the winter months or wait until spring to have them listed. This means that there is less competition if you do keep your home on the market than there will be during the peak spring and summer seasons. To make your home stand out during the winter months, be sure to clear the yard of fallen leaves and debris, keep snowy pathways neatly shoveled and well-lit, and add bits of color, such as a wreath of winter berries on the front door. You may also want to display some pictures of your home and yard that were taken in the spring or summer to give buyers an idea of what to expect when plants and flowers come back to life.
4. The potential rewards outweigh the minimal risks.
The downside of leaving your home on the market during the winter is minimal. You might be disturbed by a few showings during the holiday season and the winter landscape may not be the best time to show off your flower beds or lush tree line. Yet every other seller in the area will have the same outdoor challenges, and some minor disruptions during the holidays may be worth the hassle if it leads to a sale.
For buyer or seller assistance, please contact one of our Dominion Group Properties’ Real Estate Professionals at 928.468.3232 or visit us at our Bison Ranch office in Overgaard. Learn more about us at www.dgp-az.com. And HAPPY HOLIDAYS from your Your Rim Country Real Estate Professionals at Dominion Group Properties!
Source: Reasons Why Pulling Your Home off the Market for the Winter Is a Bad Idea; Bill Ness; 55Places.com, January 2, 2012.